Hawaiian Natural Astaxanthin is the World's best selling Astaxanthin for human use as a potent antioxidant to help reduce cellular damage from free radicals and many other natural health benefits.

Hawaiian Natural Astaxanthin is derived from the Haematococcus pluvialis microalgaegrown in environmentally controlled ponds by the renowned Cyanotech Corporation in Hawaii, without the use of pesticides, herbicides or GMO ingredients

What is Astaxanthin?

Have you ever seen a bird bath in summer that has dried up? Sometimes you'll see a reddish color where the standing water has evaporated. The red you're seeing is Natural Astaxanthin. What has happened is that some green algae (perhaps the one that commercial growers of Natural Astaxanthin use which is called Haematococcus pluvialis) have suffered stress. The stress is due to a combination of things: Lack of food, an absence of water, intense sunlight and heat, or even bitter cold. As a result of this stress, the algae's cells have hyper-accumulated the red pigment Astaxanthin. They do this as a survival mechanism—the Astaxanthin serves as a "force field" to protect the algae from lack of nutrition and/or intense sunlight. It's an absolutely amazing fact, but due to the protective properties of Astaxanthin, these algae can stay dormant for more than forty years without food or water, suffering in the summer sun or in the winter cold; yet when conditions are appropriate and there is food and water and no extreme weather, the algae will go back into their green, motile stage.

Astaxanthin can be found in plants and animals throughout the world. It is most prevalent in algae and phytoplankton, but it also can be found in a limited number of fungi and bacteria. Because organisms like many Astaxanthin containing algae and plankton are the base of the food chain, Astaxanthin can be found in many animals as well. Any sea animal that has a reddish or pinkish color contains Natural Astaxanthin. For example, you can find Astaxanthin in salmon, trout, lobster, shrimp and crab. These animals eat krill and other organisms that ingest Astaxanthin-containing algae and plankton as a major part of their diets. And since lots of different animals such as birds, bears and even humans eat these sea animals, you can find Astaxanthin in all sorts of places.

Hawaiian Natural Astaxanthins benefits derive from its superior antioxidant activity and from its ability to fight free radical damage and combat ongoing oxidative stress and can have up to 550 times the antioxidant activity of vitamin E, 10 times the antioxidant activity of beta-carotene and surpasses many of the antioxidant benefits of Vitamin C and other carotenoids.

Nature's Most Powerful Antioxidant is NEVER A 'Pro-Oxidant'

There is a potential for some wonderful antioxidants, under certain conditions,to become 'pro-oxidants' and actually have a negative effect by causingoxidation in the body. Some of the better-known carotenoid antioxidants that can become pro-oxidants are beta carotene, lycopene and zeaxanthin (Martin, et al, 1999). Even such familiar antioxidants as Vitamin C, Vitamin E and zinc can become pro-oxidants. This is another important factor separating Astaxanthin from other antioxidants—it never becomes a pro-oxidant (Beutner, et al, 2000).

This is one more reason that Astaxanthin is clearly a superior antioxidant to others. A famous study of beta carotene on smokers was done in Finland in the 1990's. In this study, it was found that smokers who took synthetic beta carotene supplements actually had a higher incidence of cancer than those taking a placebo. Of course, this synthetic beta carotene is also made from petrochemicals like Synthetic Astaxanthin. It can't be expected to perform as well as natural beta carotene—the 'real deal' which is found in abundance in carrots and Spirulina.

Another distinctive property of Natural Astaxanthin is that it can protect the entire cell. Cells in our bodies have different parts; one part of each cell is fat soluble or 'oil-loving,' while the other part of the cell is water soluble or 'waterloving.'

Because of Natural Astaxanthin's unique molecular structure, it can span the cell membrane and have one end of the molecule in the fat soluble part of the cell, while the other end of the molecule rests in the water soluble part of the cell. You can see how a water soluble antioxidant like Vitamin C rests on the top, water-loving polar layer of the cell. It cannot protect the entire cell. And you can also see that a fat soluble antioxidant like beta carotene lies in the center, oil-loving lipid layers of the cell. It cannot protect the entire cell either. But Natural Astaxanthin has this unique ability to span the cell membrane; unlike other antioxidants, it can protect the whole cell at once.

Ingredients:

Each Vegetable capsule contains:

Astaxanthin esters extracted from Haemotoccus pluvialis: 400mg

Equ. Natural Astaxanthin: 12mg

Coconut OIl fractionatied: 140mg

Pure SIlica: 160mg