When you want a clean snack to satisfy your sweet cravings, you'll love this biscuity, nut butter based bar. Low sugar, plenty of protein and healthy fats to keep you full for longer. Collagen for anti-aging, injury prevention and better recovery. Keto and Paleo friendly. Perfect pre or post workout or simply as a delicious, lemon shortbread treat to get you through to meal time!

How are they different?

We use collagen as a protein source because we love its clinically proven benefits for anti-ageing and recovery, and we like its environmental credentials too. But what really sets these bars apart is what's not in them.

We started Chief because we were sick of only being able to find 'healthy' snack bars full of artificial thickeners, fillers, emulsifiers, sweeteners and sugar alcohols.

Or, if they're not, they're full of dates because they're cheap and sweet. But dates and too much dried fruit also pushes the sugar up above 40%. Don't let anyone fool you that it's "natural sugar", it's sugar... and it's the worst kind of sugar, fructose. There's nothing wrong with dried fruit in moderation, but dumping 4+ teaspoons of sugar into your system with each snack is not something you want to do every day.

We wanted to make healthy, every day snacks, without any of this stuff - you know, made from real food. This left us two options to base them on. Nuts or meat.

These bars are based on nuts and being free from all the above mentioned artificial junk and dried fruit means they're not the chewy bar you might be used to, they're more of a delicious biscuity texture.

Not just another snack bar.

We've chosen collagen as the protein source for these bars based on new and rapidly evolving research into its unique benefits. This odourless white powder has been researched by the Australian Institute of Sport and is used by many of the world's top sporting teams for better recovery, healing and injury prevention. It's now also showing great results in anti-ageing.

Anti-ageing.

Collagen is the most abundant protein in the human body but as we age our natural collagen levels decrease. Supplementing with collagen helps your whole body.

Stronger joints & tendons.

Studies show that taking hydrolysed collagen decreases joint pain after exercise and increases the density of cartilage, making joints more flexible.

Improved gut health.

Collagen contains large amounts of the amino acids glycine, glutamine and proline which can be beneficial to the intestinal tract as well as the stomach.

Better for the planet.

Collagen is a co-product of animal agriculture. If we don't use it, it becomes landfill. As our population grows we need to be make better use of the resources we have.

Naturally curbs cravings.

Good fats and protein will fill you up naturally making these bars a great choice if you're trying to lose or maintain your weight, or to naturally control your appetite.

An alternative to meat.

Eating less meat also reduces your collagen intake. Supplementing with collagen is a great way to replace this important source of amino acids that you can't get from plants.